Tag Archives: birthing classes

How Law Firms in Essex Can Benefit From SEO

Image of LawyerEvery business needs to have a website in the 21st century, especially those operating in the service industry, such as architects, lawyers and doctors as they will fully benefit from having a fully functional website that allows users to view their website information both on a desktop and a mobile phone.

By just having a good looking website alone will not provide you with the potential customers that are out there. The search engines hold the key as to who appears on their front pages and who gets there. It’s by appeasing them that websites will receive the bulk of the targeted traffic and hence see their business revenue, accelerate with the climb in rankings that can be achieved through SEO.

There a number of law firms throughout the main towns of Essex and each law firm would want to have a decent amount of business directed to their company by using SEO. Take the town of Southend on Sea in Essex for instance, the largest town in Essex with a population of over 250,000. We know that any person looking for a lawyer might also type in the word ‘solicitor’ as they are the same in the UK. With a quick scan through the Google Keyword Planner, you can see that there are approximately 500-1000 exact searches per month for those terms that a person or a business might be searching for that relate to a law firm based in Southend.

Now even if the law firm had rankings for main keywords and were ranked in the top 5 positions, the firm could easily receive 150-200 enquiries per month and that could certainly lead to an additional 15-20 clients each month that has derived through SEO search engine rankings. But how would a law firm find a suitable SEO consultant that can operate in the Southend area? Well, the first port of call would be to use Google itself and search for the terms ‘SEO Southend’ or ‘Southend SEO’ and any decent SEO company based in Southend should by default have their company listed high on page one for that term. At least a good SEO agency should do.

But What Is SEO And How It Done?

A company that has sufficient knowledge and experience with internet marketing should be aware of the options that are available to website owners to market their business. Search Engine Optimisation, PCC, Mobile Marketing are all different forms that can be used.

SEO, in particular, is a strategy that webmasters use to get to the front page of the search engines. Without the use of website SEO, a website would have no distinct advantage over other companies in the same niche competing on the internet.

If you are beyond page 2 of the search results then your website will effectively not be viewed, as studies have shown that people rarely look at websites that are on page 3 and beyond. SEO ensures that companies are found by their potential customers on a regular basis. By using a combination of both a well-designed site and strong SEO a company will be able to ultimately increase their bottom line.

Basic Tips for Any Company Wanting to Conduct SEO On Their Own Site:

There are some common and easily fixable suggestions that a company can change their website themselves, and that is the on page content. Here are some suggestions:

  • Complete Meta Tags. These tell the search engines what the website is about and how to categorise each page of their website. Search engines are then able to match this data with user searches. But remember, do not have the Meta Title longer than 65 characters and the Meta Description beyond 155 characters, and also make sure there is no duplicate meta data on the website.
  • Do not over populate your content with the Keyword that you are targeting, in a piece of content that is only 500 words long, then only use the Keyword once perhaps twice. Make sure the content is readable.
  • Make sure that the websites are easy to navigate for a user, this, in turn, will make the search engine robots scan your website with ease.

The best tip would be to outsource any SEO work to a reputable internet marketing company based near Southend or even in Essex. They are the experts and using their knowledge and skill set, your company’s traffic, revenue and profit will expand in the long term. Remember the time frames involved for a good SEO campaign generally are 3-9 months.

Finding the Best Childbirth Classes

Childbirth classes are a great way for a mother to prepare  for labor and eventually birth. Most pregnant women and those who have given birth in the past understand that this process gets overwhelming and is joyful at the same time. Most of these women will choose to attend these classes and depending on where they choose to attend, these classes can range from a one-day intensive workshop to longer sessions that might span out to the whole period. Pregnant mothers and couples are given lectures, exercises, and discussions, conducted by trained childbirth instructors. The goal is to provide information to this group to prepare them for childbirth, that helps to reduce their fears and help them make informed decisions when it comes to the whole childbirth process. The pregnant mothers also learn how to cope with labor. Visit Yelp page here.

Childbirth classes like Brooklyn birthing classes are mostly offered in hospitals or organizations involved in child welfare. It is recommended that you take these classes from early in the pregnancy, to arm yourself with enough information to see you through the period without complications. What to look for in the class should include:
•    Signs of labor
•    Normal progress of labor and birth
•    Different ways of how to cope with pain that may come up
•    When to alarmed and when not to, depending on the changes
•    How your partner can be of help during this period
•    When to go see a doctor or your midwife.

These classes will also teach the basics and importance of breastfeeding, and how to take care of the newborn. This forum creates a platform where expectant couples meet and see each other through the period which can be helpful to the mothers.
There are different types of childbirth classes and it all depends on what you are looking for. This article will explore some childbirth classes to assist you in making a decision on what is best for you.

1.    Lamaze classes
Lamaze centers on teaching women how to trust their inner self and make informed decisions about their healthcare and that of their child. They are taught simple coping techniques like breathing and some movement techniques that reduce  pressure.

2.    ICEA classes
International Childbirth Education Association (ICEA), certifies childbirth instructors, and they offer education and training programs to would be teachers, and they help parents find classes during the pregnancy period. These instructors are trained on different techniques and it is advisable that couples understand what they sign up for.

3.    The Bradley Method
This method helps pregnant women prepare for  natural labor and birth, where medication is not used. This class teaches labor rehearsals, the importance of nutrition and exercise. The class also teaches relaxation techniques that help manage the pain. This method also covers on breastfeeding.

4.    HypnoBirthing classes
These classes teach women how to use visualization, relaxation, and self-hypnosis to help them achieve a serene, calm and comfortable birth. This class offers techniques to mothers that might require medical intervention during delivery.
Pregnancy is a difficult and also wonderful period and childbirth classes offer the guidance to go through it safely. Get the right one for you and you won’t go wrong.