Every business needs to have a website in the 21st century, especially those operating in the service industry, such as architects, lawyers and doctors as they will fully benefit from having a fully functional website that allows users to view their website information both on a desktop and a mobile phone.
By just having a good looking website alone will not provide you with the potential customers that are out there. The search engines hold the key as to who appears on their front pages and who gets there. It’s by appeasing them that websites will receive the bulk of the targeted traffic and hence see their business revenue, accelerate with the climb in rankings that can be achieved through SEO.
There a number of law firms throughout the main towns of Essex and each law firm would want to have a decent amount of business directed to their company by using SEO. Take the town of Southend on Sea in Essex for instance, the largest town in Essex with a population of over 250,000. We know that any person looking for a lawyer might also type in the word ‘solicitor’ as they are the same in the UK. With a quick scan through the Google Keyword Planner, you can see that there are approximately 500-1000 exact searches per month for those terms that a person or a business might be searching for that relate to a law firm based in Southend.
Now even if the law firm had rankings for main keywords and were ranked in the top 5 positions, the firm could easily receive 150-200 enquiries per month and that could certainly lead to an additional 15-20 clients each month that has derived through SEO search engine rankings. But how would a law firm find a suitable SEO consultant that can operate in the Southend area? Well, the first port of call would be to use Google itself and search for the terms ‘SEO Southend’ or ‘Southend SEO’ and any decent SEO company based in Southend should by default have their company listed high on page one for that term. At least a good SEO agency should do.
But What Is SEO And How It Done?
A company that has sufficient knowledge and experience with internet marketing should be aware of the options that are available to website owners to market their business. Search Engine Optimisation, PCC, Mobile Marketing are all different forms that can be used.
SEO, in particular, is a strategy that webmasters use to get to the front page of the search engines. Without the use of website SEO, a website would have no distinct advantage over other companies in the same niche competing on the internet.
If you are beyond page 2 of the search results then your website will effectively not be viewed, as studies have shown that people rarely look at websites that are on page 3 and beyond. SEO ensures that companies are found by their potential customers on a regular basis. By using a combination of both a well-designed site and strong SEO a company will be able to ultimately increase their bottom line.
Basic Tips for Any Company Wanting to Conduct SEO On Their Own Site:
There are some common and easily fixable suggestions that a company can change their website themselves, and that is the on page content. Here are some suggestions:
- Complete Meta Tags. These tell the search engines what the website is about and how to categorise each page of their website. Search engines are then able to match this data with user searches. But remember, do not have the Meta Title longer than 65 characters and the Meta Description beyond 155 characters, and also make sure there is no duplicate meta data on the website.
- Do not over populate your content with the Keyword that you are targeting, in a piece of content that is only 500 words long, then only use the Keyword once perhaps twice. Make sure the content is readable.
- Make sure that the websites are easy to navigate for a user, this, in turn, will make the search engine robots scan your website with ease.
The best tip would be to outsource any SEO work to a reputable internet marketing company based near Southend or even in Essex. They are the experts and using their knowledge and skill set, your company’s traffic, revenue and profit will expand in the long term. Remember the time frames involved for a good SEO campaign generally are 3-9 months.